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  • Writer's pictureMaria Mander

How to improve your employee value proposition (EVP)

Creating an Employee Value Proposition (EVP) that truly resonates with your workforce is essential. It will drive engagement and productivity, as well as attracting and retaining talent. Here are some top tips to guide you in building an EVP that's right for your organisation:


  1. Tailor to your organisation: Adopt what works for your organisation, not just what others are offering. Your EVP should be unique to your culture and values.

  2. Be clear and authentic: Clearly define who you are and what you stand for. Your values should be evident throughout the entire employee lifecycle and embedded in your company culture.

  3. Balance tangible and intangible benefits:

  • Tangible Benefits: Ensure competitive salaries, benefits and rewards.

  • Intangible Benefits: Foster a sense of purpose, belonging, and connection. These are crucial for employee satisfaction and retention.

  1. Understand the needs of a multigenerational workforce: Recognise that different generations in your workforce may have varying needs and preferences. Regularly gather feedback to understand what they value and what needs improvement.

  2. Listen to your employees: Active listening is key. Create channels for feedback and ensure employees feel heard and valued.

  3. Effective communication: Bring your benefits to life with a comprehensive communication plan. Ensure employees are aware of all available services, such as Employee Assistance Programs (EAPs), which are often under-utilised due to lack of awareness. Promote these benefits clearly so employees understand and can access them easily.

  4. Sweat your suppliers: Think about the services of your suppliers and what value they could add in terms of benefits and rewards for your employees.

By focusing on these tips, you'll create an EVP that not only attracts top talent but also retains and engages your current employees. Your people are your business and your greatest investment.

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